According to Wikipedia Innovation is the development of new customer’s
value through solutions that meets new needs, inarticulate needs or old
customer/market needs in new ways.
Who Innovates?
According to Langdon Morris there are 3 types of innovators
that need to play a role in your business.
1. Innovations
Creative Geniuses – They come up with the critical ideas that are the
beginnings of innovation, and then turn these ideas into insights and these
insights into innovation.
2. Innovation
Champions – are those that promote, encourage, support and drive innovation in
their organizations. They do this in spontaneous
moments of insights, in ad hoc initiatives, as well as in highly structured innovation
programs. Their main function is to be
the bridge between the Strategic decisions of top management and the day to day
focus of front line workers.
3. Innovation
Leaders – Shapes/influences the core structures and the basic operations of an
organisation, all with a clear focus on supporting innovation.
The important
differences between a Status Quo Culture and a Culture where Innovation is the
norm
|
Status
Quo Culture |
Innovation
Culture |
|
Predictable
|
Unpredictable
|
|
Seek
Stability
|
Seek Novelty
|
|
High
Success Rate
|
High Failure
Rate
|
|
Focus on
Core Competence
|
Focus on
Edge Competence
|
|
Avoid
Change
|
Embrace
Change
|
|
Protect
the Past
|
Create the
Future
|
|
Accept
things like they are
|
Ask tough
questions
|
|
Measure
stability
|
Measure
Innovation
|
|
Look for
certainty
|
Embrace ambiguity
|
|
Easy to
live with
|
Hard to live
with
|
Innovation won’t happen if you don’t have leaders that enable
it, champions who bridge the gap between Strategic and operational questions
and the individuals who have ideas and want to explore them.
The Creative Process
·
Immersion – Read, research and learn everything that
you can about the problem
·
Incubation – Leave the problem and focus on something
else, your subconscious mind will then continue to work on the problem.
·
Illumination – The Eureka moment, where the
idea/solution just hits you and it all makes sense.
·
Verification – This is the time for Critical/
Analytical thinking to decide whether the idea/solution will work effectively
or not.
·
Application – The time for thinking is over and the time
for action has come. Test your idea/ solution and see how it works.
Why
Innovate?
The answer is simple – the rate of change is ever increasing,
this leaves us with one of two choices, either make the change or be changed.
The benefit of innovating and thus making the change far exceeds that of
waiting for others to innovate and thus force the change upon you, running the
risk that your business might become obsolete.
The choice is simple; you have to make innovation a high priority in
your business in order to obtain long lasting benefits.
It is quite clear that we live in a world where change is the
norm, so why not create a culture of change and innovation in your
organisation, where people are encouraged to take risks that will make their
time spent working more productive, or maybe even change the way the industry
operates, just think of the impact this can have on the profit of your
business.
Related Reading
http://www.innovationmanagement.se/2011/09/21/how-to-measure-the-innovation-process-and-its-results/
http://www.innovationmanagement.se/2011/08/19/why-innovate-the-link-between-strategy-and-innovation/
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